What’s the buzz at Essencia this week? Bridget Bardot! This 60’s sex kitten hair is the hottest look since the “Rachael.” This style takes a classic look and adds a modern edgy twist. It’s got it all: length, fullness, and face framing softness. Redken’s Creative Artistic Director, Sam Villa, demonstrated the “Bardot” via a Webinar that our staff viewed. We are sharpening our shears and gearing up for a wave of women ready to update their look with a style that is convertible, versatile and most definitely sexy.

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